We learn by taking your competitor seriously. Why do they outrank you on Google?Where do they get their customer base? What are their backinks? How much do they spend on their PPC marketing? What keywords are they using to attract online customers? We always recommend studying your competitors before creating a website or planting SEO. You can learn a lot from them–what they are doing right…and what they are doing wrong. Mostly, you’ll discover how to outrank them.